About

I believe advertising is an art form and that the current metrics we use to measure it barely scratch the surface of what it can do. Great advertising doesn’t mimic culture. It creates and responds to culture viscerally. That’s why MTV was youth culture. That’s why everyone can still quote Will Ferrell movies nearly 20 years after they were released. That’s why “Dilly dilly” worked, even though it didn’t mean anything.

When you look at my site, I hope you think, “This guy is having fun.”

I am. The world needs more of it.